Get Inspired! 10 Creative Newspapers to Jumpstart Your Next Print Project

Need a boost of inspiration for your next print project? These 10 newspapers show how brands like Cubitts, Crocs and The Modern House use the format for creative layouts, bold visuals and compelling storytelling.

At Newspaper Club, we make it easy to bring your ideas to life with no minimum order, free design templates and fast worldwide delivery. Discover how others have used newspapers in exciting ways – and start planning your own project today!

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Desmond & Dempsey brings comfort in print

Luxury pyjama brand Desmond & Dempsey captures “that slow Sunday feeling” in The Sunday Paper. Released with each new collection, the tabloid newspaper is part catalogue, part magazine and offers a tactile experience that screens just can’t match.

Why it works: Customers love the physical connection. Every issue has sold out, showing that beautifully crafted print still resonates.

Cubitts shares stories beyond screens

Since 2018, Cubitts has used a mini newspaper to share their story "away from the tyranny of likes and follows." The Spectacle is available in stores and included with orders, offering customers a thoughtful, offline way to connect with the brand.

"Since we published our first issue, we've been contacted by other brands, artists and interesting people asking to work with us."

Why it works: The newspaper serves as a physical touchpoint that deepens customer relationships – people visit Cubitts locations specifically to pick up the latest issue.

Crocs x Satisfy's bold collaboration

This limited-edition newspaper was made for a collaboration between Crocs and running brand Satisfy, showing off the adventurous side of both brands. As Crocs senior designer Kyle Ramsey explains, “Everyone loves something printed. It brings back our senses and changes how we experience content."

"The touch, smell and sound of a newspaper is unmatched!"

Why it stands out: The bold photography is printed in our large-scale broadsheets (our biggest size) for maximum impact. Plus, the spreads double as posters!

Semaine gets real

Online platform Semaine fosters offline connections with their own newspaper, featuring cover stars like singer Sigrid and Top Chef host Padma Lakshmi. Whether it’s at a launch party or displayed in stylish spaces like Shreeji News, the print edition adds a new layer of excitement and connection, complementing the online experience.

"A newspaper feels like a companion as soon as you hold it. You feel welcome to roll it up, put it under your arm, read it in bed."

Why it works: The tabloid extends Semaine's digital presence, creating a tangible, real-world connection that deepens community interaction.

innocent's juicy headlines

Drinks brand innocent added a playful twist to a customer event with our digital tabloids. In their signature style, it mixed product info with quirky extras like fake horoscopes and cheeky headlines – like “flamingos consider copyright claim” for their new pink smoothie.

"Little touches like this can make a big difference!"

"There aren’t a lot of brands that encourage this kind of behaviour but, luckily for us, innocent is one of them," says copywriter David Kay. "Little touches like this can make a big difference!"

Why it works: The fun, creative design reflects innocent’s lighthearted brand and creates a memorable experience for their customers.

Surreal makes punchy visuals

Cereal brand Surreal used our digital broadsheet as part of a fun social media campaign. The front page of The Pun was punched with holes and featured an eye-catching headline to announce their new stockist – Whole Foods, of course!

Why it works: Printed newspapers are great for catching attention on social media – they bring something tangible to a digital space.  The unexpected approach fits perfectly with Surreal’s branding.

The Modern House elevates direct mail

Design-led estate agency The Modern House uses a print publication to elevate its direct mail strategy, combining property listings with thoughtful storytelling. It gives readers a deeper connection to their architectural philosophy.

"Our audience loves receiving our newspaper. Our team often find it sitting on coffee tables when they go to meetings!"

Why it works: The mini newspaper is a memorable alternative to the glossy flyers typically sent by estate agents. It allows The Modern House to showcase properties with an intimacy that online listings can’t match.

COAT's guide to paint perfection

Climate-conscious paint brand COAT created a series of mini and tabloid newspapers packed with tips and inspiration to guide customers as they prepare to paint their spaces.

"The design process gave our team a chance to get really inventive. It's great to see customers taking a break from their screens and flicking through our newspaper!"

Why it works: The newspapers offer a refreshing, hands-on experience that helps customers engage with COAT in a more meaningful way as they plan their next project.

Typeface showcase from The Designers Foundry

The Designers Foundry as been creating innovative typefaces since 2012 for brands like Apple, Nike, and the BBC. To promote their front Tomato Grotesk, they used a tabloid newspaper to let designers see the typeface in action, with a bold, three-colour layout.

Why it works: The large format allows designers to experience the typeface at different scales, making it easy to see its full personality and potential.

Time-travelling trade show for Hal's New York

Hal’s New York used newspapers as part of a vintage-themed trade show display, inspired by their 1940s Brooklyn deli roots. With a neon sign and a newspaper dispenser stocked with digital tabloids, their booth combined nostalgia with creativity.

Why it works: The newspaper helped transport visitors back in time, making their trade show booth stand out with its immersive design.

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