9 newspapers hot off the press in April

It’s April, and we’ve got a fresh batch of newspapers to share. This month, Brooks spotlights Barcelona’s running scene, The Covent Gardener returns with an issue made in partnership with the London Transport Museum and cereal brand Superkeen launches at Selfridges with a playful tabloid – plus more! Crack open a chocolate egg and hop through some highlights hot off the press.

Starting (head)line

To coincide with the Barcelona Half Marathon, Brooks printed a tabloid spotlighting the city’s running culture and the local athletes who shape it. “A newspaper offers storytelling at scale,” says brand designer Daniela Diewock. “It’s visual, tangible and shareable, without feeling overly polished. People loved the design and it helped position Brooks as a brand with a true connection to the running scene.”

"The format gave us room to blend marketing goals with genuine community stories. The response was incredible!"

Slower storytelling

Selasi is sharing stories from across the Black diaspora in Britain and beyond in a new monthly tabloid. “I love the ease of a newspaper and felt it was an accessible, democratic format – especially for distribution to community spaces,” says founder Ronan Mckenzie. “It’s an absolute treat to have a printed outlet that allows for longer-form, slower storytelling.”

Gut feeling

For events and launches - including recently at Selfridges! – Superkeen uses a tabloid newspaper to introduce the brand and explain what makes its cereal different. Inside is founder Caragh Keane’s story and a friendly overview of how Superkeen supports gut health. “I’ve loved having our newspaper at events," says Caragh. "People love them!"

Wedding edition

For their wedding in Stellenbosch, South Africa, David West and Gineke Helberg used a personalised newspaper instead of a traditional programme. The tabloid, designed by David, featured a bilingual cover in English and Afrikaans, a timeline of their relationship styled like the London Tube map, fake ads with inside jokes and a custom crossword.

"A newspaper gave us the creative freedom to take our guests on a journey. People loved it at the wedding!"

Mind the print

The Covent Gardener returned this spring with a special issue made in partnership with the London Transport Museum. Featuring cover art by Uli Gassmann, the mini newspaper celebrates local stories and the area’s rich history. “I loved discovering new artists, uncovering fascinating stories and seeing it all come together in print," says publisher Jeannine Saba.

"The newspaper format is a great way to make the stories accessible to a wide audience."

Print archive

To celebrate three decades, London-based agency A&R Creative printed a mini newspaper capturing some of their favourite campaigns, photoshoots and behind-the-scenes moments over the years.  “Seeing it all come together in print gave us a great sense of pride," says Head of Production Charlotte Rycroft.

"We’ve had great feedback. It’s a marketing tool that breaks away from the traditional online showreel."

Wall work

Big work calls for a big format. Illustrator Edward Miller printed a digital tabloid to showcase his recent mural work across the UK. “I wanted to show my murals at a large scale for maximum impact, and love the physicality of the format – it feels more appropriate than digital,” he says. “A few architects have contacted me already. They said they enjoyed how immersive and substantial it felt.”

Mini mailer

Photographer Barbara Donninelli is using our mini newspapers to share a fresh selection of her work with potential clients. Designed by Livio Nannetti, the portfolio showcases her favourite projects and a range of moods. “The mini is easy to mail out and perfect for a multi-page presentation without overwhelming people,” says Barbara. “It was so much fun to make and the quality is fab.”

Keep calm

AMMA is an editorial project exploring clarity and calm in a world full of noise. It was created by photographer and creative director Joseph Lee, who chose our broadsheet format for its sense of nostalgia and space to slow down. “In a digital world, the idea of creating tangible media, something people can actually hold and keep, was really rewarding,” says Joseph.

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