9 newspapers hot off the press in September

Every month, we put together a roundup to show all the creative ways our customers use newspapers. This time, see how small brands are making a big splash at trade shows with custom publications and how a volunteer-led football fanzine is uniting and inspiring supporters – plus more! Keep scrolling for 9 newspapers hot off the press in September.

Supporter's scoop

Introducing the Dulwich Hamlet Free Press, a volunteer-led project by the Dulwich Hamlet Supporter's Trust that's a blend of a newspaper and fanzine. This inaugural edition, brought to life on our tabloids, was created to improve communication between the Trust and fans and to celebrate the spirit of the club.

"The newspaper transformed our words and pictures into something that felt like a gift."

All the content in the newspaper, including writing, illustrations and photography, comes from dedicated club supporters who volunteered their time and talents.

"People love newspapers but hardly ever actually have one in their hands,” says designer Paul Hamilton. “We already have lots of information online but the newspaper format transformed our words and pictures into something that felt like a gift.”

They’re distributing the free publication at matches and feedback has been “universally positive,” says Paul. “We're already planning issue 2 and have had lots of supporters come forward with ideas and offers to contribute!”

Brew buzz 

Top Crop, an educational platform about craft brewing from Omega Yeast, recently launched the first edition of their print newspaper at a major industry conference. Printed on our broadsheets, it explores trending topics in brewing like the haze in hazy beers and using new yeast strains for IPA flavors.

"Our subscriber list has grown by nearly a third since debuting the newspaper!"

“Adapting our content for a newspaper was an exciting creative opportunity,” says design director Kyle Eertmoed, who collaborated with Dexter Stevens on the publication. “We loved having the chance to flex on some really beautiful design.” They even refurbished an old newspaper dispenser to distribute copies:

Top Crop originally ordered 2,000 copies of the newspaper, but it was so well-received that they “nearly immediately printed 1,000 more,” says Kyle. “Our subscriber list has grown by nearly a third since debuting the newspaper!”

They’re sharing the newspaper at brewing conferences and including it in deliveries to customers. They also added it to their online shop “for the old-school price of 50¢” and have been surprised by the number of people who have wanted a print copy. “Some have requested we start a subscription list so they don't miss the next one,” says Kyle. “That speaks volumes.”

Decade of decor

UK-based lifestyle brand Sophie Home is celebrating 10 years in business - and revealing their re-brand – with a mini newspaper. Designed by Harriet Beesley Ferguson with photography by Kate Elliott, the 16-page catalogue showcases the brand’s colourful knit cushions, throws and nursery accessories.

“It's an exciting time for the company and we wanted marketing material that communicated our excitement, growth and vision for the future of the brand,” says founder Sophie Dias. “Feedback was so positive – many, many 'ooohhs!' when we opened up the newspaper. I was proud to hand it out!”

Paw pages

For the annual CatCon convention in California, cat food brand Smalls turned their booth into an interactive market – complete with custom newspapers, printed on our tabloids!

“Our team had a ton of fun playing with the themes of a traditional newspaper, like a crossword puzzle and cut-out coupons,” says creative director Janis Ahn. “Lots of visitors commented on how creative and interactive the newspaper was. And it was a very useful format for prospective customers to activate accounts and try out our cat food!”

Seismic stories

The Enablement Examiner is a creative promotional piece from sales enablement platform Seismic. They’re using the newspaper to share articles, case studies and expert advice, plus playful takes on traditional newspaper sections like horoscopes and weather reports.

“We wanted to do an out-of-the-norm direct mail piece and knew that a newspaper would be memorable and help build brand recognition,” says brand manager Jessie Sturgeon. Printed on our traditional tabloids.

Nutty news

The pistachio milk maestros at Táche know that first impressions matter. “We wanted to create an elevated unboxing experience that goes beyond the typical marketing postcard,” says marketing director Elisa Croft. That's why with every first order they deliver more than just a product – they create a memorable brand experience with help from our tabloids.

"Because it's such a strong visual, we see a lot of customers tagging us on social media with their newspapers!"

“A newspaper is an elegant brand touchpoint that gives us the space to dive into recipes and highlight all of the ways customers can use the pistachio milk they just ordered,” says Elisa. “And because it's such a strong visual, we see a lot of customers tagging Táche on social media with their newspapers and pistachio milk!” Designed by Ashley Combs.

Headline history

On view now at the Weil Gallery at Texas A&M University, En El Frente (“On The Front" in Spanish) explores the design and impact of Chicano independent publications of the 1960s and 1970s. This digital tabloid designed by artists Alexandria Canchola and Joshua Duttweiler, was printed to coincide with the exhibition.

“We want to educate readers about the impact of Chicano activists and designers, connecting their work to contemporary designers advocating for similar concerns,” says Joshua.

Stationery stories

“Being an introvert, a newspaper felt like the most organic way to make my small presence known,” says Mai Imai, owner of Japanese stationery shop Paper Treats, about creating a newspaper for the San Francisco International Pen Show. Mai customised our vintage Canva template and printed her design on as a 4-page digital tabloid.

“The process was so fun and I especially enjoyed coming up with the crossword,” she says. “The feel of paper and that nostalgic newspaper smell – it really is everything!"

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