7 ways to stand out (and delight customers) with a festive newspaper

Now’s the time to plan for the festive season – it’ll be here before you know it! This year, give your brand a boost with the tactile charm of print. From striking props to a catalogue that sparked an “avalanche” of interest, see how 7 brands including Monica Vinader, Apotheke and Goodhood use newspapers for memorable holiday marketing.

Reuse and regift

Regifting often gets a bad rap, but designing printed materials with a second life in mind is a smart move. Heather Taylor Home's holiday broadsheet (above) is a perfect example, featuring full-spread prints of their original patterns that double as stylish wrapping paper. (See founder Heather Taylor flip through the newspaper on Instagram.)

Wine subscription service Fatcork took a similar approach (above) sending members of their Champagne Club a tabloid with pull-out wrapping paper for gifting bottles of bubbles.

“We had such a remarkable response after sending the newspaper out,” says designer Anna Boswell. “Newsprint has a timeless appeal and it's a warm and welcoming accessory for a product delivered to people’s homes.”

Make headlines

When your brand has headline-worthy news, put it in print! Monica Vinader did just that, using our broadsheets in a standout Black Friday campaign that blended print and social media.

They used the broadsheets as props to generate excitement with a series of newspaper-themed videos about their big sale. The campaign was a hit, getting thousands of likes and comments like "Love this campaign – I want this paper on my coffee table!" and "The marketing team is on FIRE!!!"

Set the scene

Your newspaper can do more than just inform – it can set the mood. Wine brand Avaline demonstrates this perfectly with their seasonal tabloid, which features tips for hosting a home wine tasting and includes a printed tasting mat (above).

The newspaper helps to build a deeper connection with customers, going beyond the product to create meaningful experiences and strengthen brand loyalty.

Make a seasonal sensation

Choosing Keeping is creating a much-anticipated annual tradition with their holiday catalogue. Printed as a mini newspaper, it features exquisite blown glass ornaments, stunning wrapping papers and other festive offerings from the meticulously curated shop in London. After sharing this year's edition on Instagram, they received an "avalanche" of inquiries (and over 2,700 likes!)

Get crafty

If sustainability is a concern, consider designing a catalogue your customers will want to hang onto. Artisanal cheese and butter makers Vermont Creamery worked with lifestyle magazine Sweet Paul to produce a mini newspaper full of seasonal crafts and recipes that customers can revisit year after year. In an extra thoughtful move, they also included a page of labels (pictured above) to be cut out and used as gift tags or to label cheese boards.

"Printing beautiful newspapers with Newspaper Club is so fast and affordable. It's an easy add-on to make a [campaign] extra special."
-Sweet Paul

Think big

Boost your brand's visibility this season with our stylish, super-sized broadsheets. Luxury fragrance brand Apotheke turned their holiday catalogue into an interactive experience with large-scale visuals and engaging elements like puzzles and ‘scent horoscopes.’

Make it mobile

After you’ve captured your customers’ attention with a snazzy print catalogue, use a QR code to drive traffic to your digital channels. (QR codes are simple to create — Canva offers a free generator.)

Streetwear brand Goodhood (pictured above) used a QR code to promote a holiday giveaway, but you could also use it to send readers to your online gift guide or boost newsletter sign-ups ahead of holiday sales.

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