Hot off the press! 9 newspapers to inspire you in October

Every month, we put together a roundup to show all the different ways our creative customers use newspapers. From a zine about watching paint dry to a publication celebrating Black magicians, below are 9 print projects to inspire you in October.

Top swatch

Overwhelmed by emails and social media and other digital noise, the team at climate positive paint brand COAT recently “paused and decided to make something tactile instead.”

They’re using a series of newspapers, printed on our minis and tabloids, to “talk about important things in a way that feels more real,” says marketing assistant Abi Moody. “The design process gave our team an opportunity to get really inventive and the feedback from our customers has been really positive. It's been great to see people taking a break from their screens and flicking through our newspaper!"

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Recipe for success

Los Angeles-based photographer Stephanie Shih printed this newspaper to showcase a chocolate-themed shoot created with food stylist Laura Kinsey Dolph. She’s sending the portfolio out to photo editors and art buyers: “I was really happy with how our shoot came out and thought the images deserved their own printed product!” she says.

“The styling in the images draws from the Art Deco period but with a more contemporary approach, and I thought newsprint paralleled this retro-cum-modern vibe really well,” says Stephanie. “The people who've seen it are really excited about seeing photography in print — something that's a bit too rare these days!”

Printed on our digital tabloid newspapers.

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Spill the (coffee) beans

This illustrated zine draws you into the colourful world of Henderson and Glass, a new coffee shop and cocktail bar in Douglas, Isle of Man. Created to promote their opening this year, the mini newspaper tells the story of the business and highlights their focus on sustainable sourcing — and love of a well-made espresso martini. The result is an informative but playful introduction to the brand and its mission. Designed by Jamie Scarffe and edited by Chess Bradley.

Printed on our digital mini newspapers.

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Wow without waste

Launched on Kickstarter in 2013, Food Huggers are clever reusable bags and wraps made from silicone. This catalogue, printed on our traditional minis, shows off the brand’s colourful range of products that help fight food waste.

“Our catalog is the first impression new retailers and distributors have of our brand, so i’s important to make it a good one!” says communications coordinator Loni Slatkin. “As a sustainable brand, we don't want to create much waste. A mini newspaper is the perfect format to create that wow factor without any unnecessary waste.”

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No passport needed

Every month, Mighty World sends out a subscription box celebrating the food, art and history of a different culture. Curated for kids ages 7 - 12, the boxes include a newspaper filled with photos and facts about countries around the world, from Tanzania to Argentina to India (pictured here).

“These days kids might not be exposed to the print newspaper experience. We thought this was a great opportunity to present a country's culture to children in an engaging way,” explains designer Brian Finke. "I really enjoy the large format — it gives me more real estate to create bold graphics. And the kids really like spreading the paper out on the table to look over the whole thing!”

Printed on our digital tabloid newspapers.

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Making waves

Surfwear company Salt Gypsy uses newsprint to paddle above the competition. “It's totally unexpected and unique,” founder Danielle Clayton says about adding a zine to their unboxing experience. “It allows us to provide something tactile and share news that can get missed in the fast pace of the digital space."

Working with designer Haley Bugelli of Old Sol Supply, the process of creating a newspaper also revealed “how much we have to share with our customers and community — so much so, we needed to add extra pages and are already planning for our next quarterly paper!”

Printed on our traditional tabloid newspapers.

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Just the trick

Black Magic Quarterly is a new publication celebrating the contributions of the Black community to the field and practice of stage magic. Founder and illusionist Nicole Cardoza explains that the newspaper is designed as an art piece, with a corresponding NFT allowing readers to invest in Black magic virtually.

“Magic is an art that's best experienced in the moment,” says Nicole. “I liked the idea of contrasting a live show, which ends when the curtain closes, with a physical takeaway that the audience can savor for days to come. It's been incredible watching people carry the conversation forward on social media after the show.”

Printed on our digital broadsheet newspapers.

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Helping hand

Here to Help is a friendly guide to getting what you need from your GP practice. Commissioned by the University of St Andrews and NHS Fife, it’s part of a project combatting common barriers to primary care.

“We wanted to use a newspaper because it’s familiar and unusual at the same time,” say Isabella Bunnell and Alex Reece of design studio Friendhood. They hope the visual communication approach used in the newspaper will make “a lasting impact on the people who read it.”

Printed on our digital mini newspapers.

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Lively launch

Shelter Cultivation Project is a gallery exhibition and pop-up shop in Burlington, Vermont, featuring artwork and handmade goods from over 50 artists, designers and makers. To promote the launch, founder Shawn Dumont created this newspaper and left copies at his favourite local shops to spread the word. “The success of the opening was due to the public’s awareness and our newspaper was a cornerstone of my local marketing campaign!” says Shawn.

Printed on our traditional broadsheet newspapers.

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