5 ways hotels are using newspapers to create memorable stays for their guests

We may be biased, but we believe there's a reassuring sense of familiarity in the tactile and versatile pages of a newspaper.

And we're not alone! Across the hospitality industry, hotels from the Lake District, California and beyond are rediscovering the magic of print to captivate their guests.

From forging connections with local communities to unveiling hidden gems in the area, see 5 creative examples from hotels harnessing print to create memorable experiences and maximise guest satisfaction.

The helpful newspaper

Cuyama Buckhown is a restored roadside hotel in Cuyama Valley, a nearly 2-million-acre wilderness north of Santa Barbara, California. With so much to explore, they teamed up with Los Padres ForestWatch to produce this 56-page guide to the area for guests to purchase.

"We’re selling the newspapers at the hotel and we’ve never had a product fly off the shelf like this before!"

The digital mini features detailed trail guides (with QR codes linking to geolocations), points of interest, local resources and a packing list for day-trippers. It’s the perfect size for rolling up and sticking in a rucksack to consult on the go.

The celebration newspaper

English Lakes Hotels, a family-run group of hotels nestled in the picturesque landscapes of the Lake District and Lancashire, marked a significant milestone in 2023 as they celebrated 70 years of hospitality. To mark the occasion, the hotel group organised a series of interactive activities, hosted an anniversary garden party extravaganza and printed a newspaper!

The Concierge, on our traditional tabloids, served as the perfect accompaniment to the celebrations. Providing a comprehensive update for readers, the print detailed hotel experiences, showcased ongoing community projects and paid tribute to dedicated staff members, plus more!

The 'everything you need to know' newspaper

Located in Paris, France, Hotel Hana is the newest addition to the Adresses Hotels collection. Translating to 'flower' in Japanese, the hotel opened at the end of 2023 and offers guests a fusion of French and Japanese traditions and cultures.

To celebrate their grand opening, Hotel Hana created a digital tabloid to provide guests with essential information for their stay. From details about the on-site restaurants, the room service menu, a price list for spa treatments to an overview of guest services, every aspect is included to ensure an enriched stay for visitors.

The prop newspaper

Nestled in the foothills of Chattanooga, Tennessee lies Hotel Chalet, a boutique hotel offering an air of nostalgia through "first-class accommodations". Embracing its rich history rooted in rail travel, the hotel invites guests on a journey to explore the surrounding mountains, immerse themselves in arts and entertainment and indulge in après voyage experiences.

In collaboration with creative agency Who What Oui, Hotel Chalet created a campaign newspaper brought to life on our digital tabloids. Beyond its role as a visual prop, the print was designed exclusively for a photoshoot to add "a touch of sophistication to every frame", helping to transport the audience "into a world where luxury meets storytelling".

Every headline, image and line of text was thoughtfully curated to showcase the unique charm and personality that sets Hotel Chalet apart.

''It's not just about selling a stay; it's about inviting our audience to become part of a narrative, to envision themselves within the pages of our story.''

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